Afterwards, customers can give their buckets a new lease of life at home as storage containers.' Benefits of Peelable IMLĪccording to Oscar Peres, Regional Business Development Manager for Latin America at MCC Verstraete, 'Peelable IML offers a host of marketing opportunities it’s an elegant way to include reward scheme points or discount coupons.

Together with Cinemark, we came up with the Peelable IML action: thanks to the three removable discount coupons on the IML label, the buckets can be reused up to three times in the cinema. To reward customer loyalty and boost popcorn consumption, we started looking for an innovative customer retention concept. Nicolás Ramirez, Commercial Director at Fosko explains: “It didn’t take much to convince Cinemark of the excellent print quality of our IML buckets. It’s proving to be a hit, both for our immediate sales results and for long-term customer retention.” IML packaging excels in print quality

Our new popcorn bucket also needed to provide added value to our customers, and Fosko proposed an IML bucket with Peelable IML labels in response. Loreto Boitano continues: “Our former popcorn packaging was made from cardboard and could not be reused after a film, so we started looking for a more sustainable packaging alternative.

Cinemark popcorn